April 9, 2012 By Carol Lynn Rivera
How much will it cost?”
That’s the first question I get asked by a prospect.
“How much will it cost?”
That’s the last question I get asked by a prospect.
I’ve asked it. I bet you’ve asked it.
It’s a fair question; after all, you’ve got to make smart investments in your business and you can’t jump into a project blindly. But asking how much a website costs is a bit like calling your contractor and saying, “I want you to build me a house. How much will it cost?” He’d look at your cross-eyed for a while and then ask you a million questions about how many rooms, what type of flooring, whether you’ve already purchased the land or not… all of which have very real parallels when it comes to building a website.
To make matters worse, there can be a huge gap between the costs you get from different developers. Why is one offering a website for $500 and another asking for $5,000? Is one stupid, or the other a scam artist? How’s a person to make a smart decision?
That’s the first question I get asked by a prospect.
“How much will it cost?”
That’s the last question I get asked by a prospect.
I’ve asked it. I bet you’ve asked it.
It’s a fair question; after all, you’ve got to make smart investments in your business and you can’t jump into a project blindly. But asking how much a website costs is a bit like calling your contractor and saying, “I want you to build me a house. How much will it cost?” He’d look at your cross-eyed for a while and then ask you a million questions about how many rooms, what type of flooring, whether you’ve already purchased the land or not… all of which have very real parallels when it comes to building a website.
To make matters worse, there can be a huge gap between the costs you get from different developers. Why is one offering a website for $500 and another asking for $5,000? Is one stupid, or the other a scam artist? How’s a person to make a smart decision?
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